🧸Project: Pop and Learn – Social Media & Branding Campaign
Role: Social Media Marketer & Brand Strategist (Beginner Project)
Project Type: Self-initiated Campaign for Portfolio
Objective : To build an engaging, brand-aligned social media presence and visual identity for Pop and Learn, a learning toy store for kids aged 2–8, aiming to increase awareness, website traffic, and conversions.
Date: May 2025
Overview:
Planned and executed a full-funnel content strategy for Pop and Learn, an educational toy brand for children aged 2–8. The project focused on building brand identity, designing visual assets, and driving engagement through tailored social media content.
Observation & Insights:
Brand Identity: Developed playful, trust-building tone, logo, colors, and messaging for young parents and educators.
Content Strategy: Created a 4-week calendar with awareness, engagement, and conversion posts.
Social Media: Designed carousels, reels, and infographics highlighting product benefits.
Brand Assets: Built logo, visual templates, and ad creatives for Instagram and Facebook.
Engagement: Planned quizzes, polls, and product highlights to boost recall.
Performance: Outlined KPIs like reach, engagement rate, and CTR for campaign tracking.
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Tools Used
Canva, Figma, Chatgpt, Microsoft Copilot, Google Sheets, Gamma, Napkin, Adobe Express
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Outcome
Delivered a cohesive social media strategy with branded visuals, showcasing skills in content planning, design, and beginner ad strategy through a polished case study.
1. Brand Foundation
Why “Pop and Learn”? 😊
I chose Pop and Learn to reflect a fun, engaging, and educational brand experience for children. The word “Pop” conveys excitement, curiosity, and the joyful surprise that comes with play, while “Learn” highlights the brand’s commitment to skill-building and meaningful development. Together, the name captures the essence of interactive learning through play, making it both memorable for parents and magical for kids.
To bring this vision to life, I crafted the tagline:
“Laughter, Learning & Lifelong Memories.”
It expresses the heart of Pop and Learn — a place where children grow, explore, and create joyful moments that last a lifetime.
🎨 Logo Creation
Created a vibrant, kid-friendly logo combining a smiley and a sunburst — symbolising fun and learning.
🌈 Color Palette & Fonts
Primary Colours: Warm Yellow, Orange, Coral
Accent Colours: Soft Purple, Sky Blue
Fonts: Baloo Bhai, Comic Neue (playful, accessible)
2. Content Strategy
🎯 Target Audience
Parents (primarily mothers) of children aged 2–8
Interested in STEM, Montessori learning, and play-based education
📌 Content Goals
Highlight educational value
Build trust with parents
Drive traffic to products
Maintain consistent visual branding
📅 Content Calendar
Developed a weekly structure:
Content Ideas
| Informational | Inspirational | Fun/Entertaining | Business | |
|---|---|---|---|---|
| Idea 1 | Why Play-Based Learning Matters | Behind the Brand: Why We Created Pop and Learn | This or That: Puzzle vs. Flash Cards | Flat 15% Off This Week Only! |
| Idea 2 | Milestones by Age: What Toys Help at Each Stage | Parent Story: How Our Toys Helped My Child Learn | Quiz: What Kind of Learner Is Your Child? | New Launch: Skill Builder Set 3–5 Years |
| Idea 3 | Toy Safety Checklist for Parents | Every Playtime is a Learning Moment | Reel: Toddler Tries Pop and Learn Toy for the First Time | Our Most Loved Product of the Month |
| Idea 4 | How Educational Toys Boost Brain Development | Teacher Quote: 'Play is the highest form of research' | Story Poll: Favorite Toy Color? | Shop by Age: Discover the Right Set for Your Child |
| Idea 5 | 5 Learning Skills Boosted by Toys | Imagine a World Where Every Toy Teaches | Behind-the-Scenes: Making of a Toy | Customer Review: 5-Star Feedback from Anika’s Mom |
| Idea 6 | Choosing the Right Toy for Every Age Group | Celebrate Milestones, One Toy at a Time | Spot the Difference – Toy Edition | Free Shipping on Orders Over ₹999 |
4 – Week Content Calendar
| Week | Day | Content Theme | Post Type | Platform | Funnel Stage | Content Idea | CTA |
|---|---|---|---|---|---|---|---|
| Week 1 | Mon | Informational | Carousel | Awareness | Why Play-Based Learning Matters | Save this post! | |
| Week 1 | Wed | Fun/Entertaining | Story Poll | Engagement | This or That: Puzzle vs. Flash Cards | Vote now! | |
| Week 1 | Fri | Business | Reel | Conversion | Flat 15% Off This Week Only! | Shop now! | |
| Week 2 | Tue | Informational | Infographic | Awareness | Milestones by Age: What Toys Help at Each Stage | Share with a parent! | |
| Week 2 | Thu | Fun/Entertaining | Quiz | Engagement | Quiz: What Kind of Learner Is Your Child? | Guess now! | |
| Week 2 | Sat | Business | Static Image | Conversion | New Launch: Skill Builder Set 3–5 Years | Tap to explore! | |
| Week 3 | Mon | Inspirational | Carousel | Awareness | Behind the Brand: Why We Created Pop and Learn | Follow us | |
| Week 3 | Wed | Fun/Entertaining | Story | Engagement | Reel: Toddler Tries Pop and Learn Toy for the First Time | Watch it! | |
| Week 3 | Fri | Business | Ad Creative | Conversion | Our Most Loved Product of the Month | Grab the offer! | |
| Week 4 | Tue | Informational | Carousel | Awareness | How Educational Toys Boost Brain Development | Save this tip! | |
| Week 4 | Thu | Inspirational | Image + Caption | Engagement | Parent Story: How Our Toys Helped My Child Learn | Comment below! | |
| Week 4 | Sat | Business | Video | Conversion | Shop by Age: Discover the Right Set for Your Child | Shop the collection! | |
3. Visual Assets Created
🖼️ Homepage Banner
Headline: Where Learning Meets Play
Tagline: Interactive board books and toys that spark curiosity and joy:
CTA: Explore Products
The Pop and Learn website hero section features vibrant visuals of playful, educational toys designed for kids aged 2–8, paired with a clear call-to-action that highlights the brand’s mission to make learning fun through interactive play.
🛒 Product Card
A colorful, kid-friendly product card featuring a joyful child with the personalized board book, set in Pop and Learn’s signature yellow and orange. Includes a standout “Add To Cart” button, making shopping easy and inviting.
📱 Instagram Post
Clean, product-focused layout showcasing the STEM Blocks Set for age 3+ in a vibrant colour scheme. “The limited stock available” creates a sense of urgency, and the link below directs viewers toward purchase.
Bright yellow design with a playful stack up toy image and bold CTA highlights sensory learning through play. Uses warm brand colors and encourages clicks with Shop Now.
📊 Infographic
A vibrant, orange-toned post highlighting the top 4 learning toys for ages 3–5, with simple icons and quick benefits, plus a clear CTA to explore more at Pop and Learn.
Website Infographic:
A colourful, brand-themed graphic showing how educational toys boost creativity, motor skills, focus, problem-solving, and independence, using playful icons and bold Pop and Learn colours.
📚 Carousel Post
A playful Instagram carousel using Pop and Learn’s signature warm oranges and peach tones, featuring engaging tips and happy kids to promote learning through play. Each slide is visually inviting and ends with a clear CTA to follow @popandlearn for daily activity ideas, boosting community and engagement.
📢 Ad Banner (Web/Facebook)
1. Learning Toys Ad Banner
A cheerful, brand-colored ad featuring a happy child with a rainbow toy, highlighting playful learning. Includes a bold “Shop Now” CTA for instant action.
2. Storytime Personalisation Ad Banner
A bright, inviting ad showing a smiling child with a personalised book, emphasising magical, custom storytime. Features a clear “Create Yours Now” CTA.
Both banners use Pop and Learn’s vibrant colours and friendly visuals to drive engagement and conversions.
🖼️Facebook CoverPhoto
A cheerful Facebook cover showcasing diverse kids joyfully playing with colorful toys against a light, inviting background featuring Pop and Learn’s signature smiley logo, capturing the brand’s essence of “laughter, learning, and lifelong memories”.
This highlights the key elements: brand colors, joyful kids, and the brand message.
4. Results & Outcomes
- Created a consistent and engaging brand presence
- Demonstrated understanding of content design, branding, and campaign planning
- Designed for cross-platform use (Instagram, Facebook, Website)
5. Conclusion
This case study showcases my complete execution of a brand launch campaign — from content strategy and planning to execution of compelling visuals and ad creatives. It demonstrates my ability to blend design, strategy, and digital marketing principles for a real-world product.