🛍️ Project: Kalakriti – Shopify Website SEO Audit
Role: SEO Analyst (Beginner Project)
Project Type: Self-initiated Audit for Portfolio
Date: March 2025
Overview:
Conducted a comprehensive keyword research and gap analysis for Kalakriti, a Shopify-based ethnic wear store, to identify missed opportunities and enhance organic search visibility.
Observations & Insights:
Audited internal linking to uncover weak link equity and missing anchor texts.
Identified on-page issues including duplicate H1s, poor title/meta description length, and missing metadata.
Flagged missing alt text on 71% of images, impacting accessibility and image ranking.
Detected technical inefficiencies like lack of Google Tag Manager and redirected outbound URLs.
-
Tools Used
Semrush Site Audit Tool, Screaming Frog, Chatgpt, Site Bulb, Lighthouse, Page Speed Insights
-
Outcome
Uncovered core SEO issues affecting Kalakriti’s visibility, including structural, content, and technical gaps—providing clear recommendations for foundational improvement.
Part 1: Prospective Client
Website: Kalakriti
URL: https://shopkalakriti.in/
Industry: Retail and Manufacturing
Website Health: Good
Title Tag: Needs Improvement
Content Quality: Needs Improvement
SEO Effort Required: High
Page speed insights: Mobile version and desktop version, respectively.
Site Audit Report (Semrush)
Part 2: Key Findings:
What’s Working Well (Strengths)
- High SEO Score (90/100): Indicates strong overall technical health.
- No Critical Issues: No significant problems affecting search engine indexing.
- Clean Website Structure: No broken internal URLs or critical HTML errors.
- Canonical Implementation: Proper use of canonical tags to prevent duplicate content.
Areas for Improvement (Weaknesses)
1. Internal Linking Issues:
- 11 URLs have only one followed internal link, limiting their ability to rank.
- 94 URLs have internal links without anchor text and missing keyword optimisation opportunities.
2. On-Page Optimization Gaps:
- 6 URLs contain duplicate H1 tags, which can cause keyword cannibalisation.
- 45 URLs have H1 tags that are too short, weakening page topic clarity.
- 96 URLs have title tags that are too short, reducing click-through-rate (CTR) potential.
- 66 URLs have meta descriptions that are too long, leading to search result truncation.
- 25 URLs are missing meta descriptions, a major missed opportunity for better CTR.
3. Image SEO Issues:
- 71% of images are missing alt text, which impacts accessibility and image search optimisation.
4. Technical SEO Concerns:
- Google Tag Manager is missing from all pages, limiting tracking and advanced analytics.
- External redirected URLs could cause minor user and crawl inefficiencies.
Proposed SEO Strategy for Kalakriti
1. Enhance Internal Linking Structure:
- Implement strategic internal linking to give underlinked pages more link equity.
- Ensure all anchor texts are descriptive and keyword-optimized.
2. Improve On-Page SEO:
- Optimise H1 and title tags for better keyword targeting and page relevance.
- Create compelling, unique meta descriptions for all pages to boost CTR.
- Ensure no duplicate H1s by assigning unique, relevant headers.
3. Optimize Image Accessibility:
- Add descriptive alt text to all images to enhance search visibility and user experience.
4. Strengthen Technical SEO:
- Implement Google Tag Manager for advanced tracking and performance monitoring.
- Audit and fix external redirects for smoother navigation and crawl efficiency.
Why Work With Us?
We deliver data-driven SEO strategies tailored to boost organic traffic, improve user engagement, and maximise ROI. Let’s enhance Kalakriti’s search presence and drive sustainable growth together.
Part 3: Key Questions to Develop a List of Metrics
Past SEO Work Done:
- What specific SEO strategies have you implemented previously (e.g., on-page, off-page, technical SEO)?
- Have you worked with any SEO agencies or freelancers in the past? If so, what were the outcomes?
- Which keywords have you targeted, and how have they performed in terms of rankings and traffic?
- Have you conducted any prior site audits, and what key issues were identified and fixed?
- What SEO tools (e.g., Google Search Console, SEMrush) are you using?
Target Audience:
- Who is your ideal customer (age, location, interests, buying behavior)?
- What are the primary problems your products/services solve for your audience?
- Which platforms or search engines does your audience typically use to find your products?
- Are there specific audience segments you want to target more effectively?
- Do you have customer feedback or insights highlighting what resonates most with your audience?
Available Resources:
- Do you have an in-house team handling content creation, technical fixes, or link-building?
- What is your allocated budget for SEO work (monthly or annually)?
- Are there specific tools or platforms you already use (CMS, analytics, etc.)?
- Can you provide access to Google Analytics, Search Console, and other SEO tools?
- Do you have existing content (blogs, landing pages) that can be optimized?
SEO Goals:
- What are your top SEO priorities (e.g., increasing organic traffic, improving rankings, boosting conversions)?
- Are there specific keywords or topics you want to dominate in search results?
- What timeframe do you expect to see tangible SEO improvements?
- Do you aim to improve local, national, or international search visibility?
- Are there competitors you want to benchmark against or outperform in search?
