Welcome! Shana here...
Professional Summary
As a Google, Meta, and HubSpot-certified digital marketing specialist, I combine technical learning with practical execution to drive online growth. My work focuses on three pillars:
Technical SEO Foundations: Conducting comprehensive site audits, optimizing page speed, and improving crawlability using Screaming Frog and Google Search Console
Data-Backed Decisions: Leveraging Google Analytics 4 and Tag Manager to track performance and identify optimization opportunities
Cross-Functional Collaboration: Working with developers to implement technical improvements through my working knowledge of HTML/CSS
What sets my approach apart is a dual focus on continuous learning and measurable results. While early in my career, I bring:
✓ Fresh perspective on evolving SEO best practices
✓ Rigorous attention to technical details
✓ Passion for turning analytics insights into actionable steps
Currently seeking roles where I can contribute my certification-backed knowledge while growing under experienced mentors.
What Makes Me a Good Fit
As an aspiring digital marketing professional with a strong interest in SEO, content strategy, and analytics. I’m actively building real-world skills through hands-on projects and certifications, and I’m excited to contribute, learn, and grow in a dynamic team environment.
Eager to Learn & Grow
I’m building a strong foundation in SEO, Google Analytics, and campaign planning using tools like Google Tag Manager, Screaming Frog, and SEMrush. I’m always ready to take on new challenges and sharpen my skills.
Team-Oriented Mindset
I enjoy collaborating with others, sharing ideas, and learning from feedback. I believe great results come from clear communication and a willingness to adapt and improve.
Goal-Driven Approach
While I’m still growing, I focus on setting clear goals, staying consistent, and learning from each project. I’m committed to delivering value while continuing to upskill in this fast-evolving field.
My Experience
A journey through my professional skills
Exploring Digital Marketing, One Project at a Time
I’m at the start of my digital marketing career, actively learning, experimenting, and building hands-on experience through real-world projects.
Here’s a snapshot of what I’ve done so far:
🧭 SEO Content Intern (2023): Wrote optimized blog content for a travel agency, gaining real-world exposure to keyword research and on-page SEO practices.
🛍 Shopify SEO Audit: Conducted a comprehensive SEO audit for Kalakriti—a Shopify e-commerce store—identifying opportunities to improve search visibility, technical performance, and keyword targeting.
🧩 Portfolio Projects: Built and optimized my own website (https://shanayasmin.digital), where I’ve worked on analytics dashboards, social media content planning, basic email automation (Mailchimp), and performance tracking using GA4 and Tag Manager.
I may just be starting out, but I’m committed to continuous growth and delivering value through every project I take on.
Skills & Certifications
Digital Marketing Skills Backed by Real Projects & Certifications
With a commitment to continuous learning and improvement, I hold various certifications that strengthen my skills in digital marketing. Here’s a quick look at my strongest skills:
Search Engine Optimization (SEO)
Hands-on experience in audits, keyword strategy, and optimizing content for visibility.
Social Media Marketing
Certified by Meta — created content calendars and engagement strategies as part of live projects.
Website Performance & Analytics
Experience with GA4, Looker Studio, and Google Tag Manager to track user behavior and performance.
Search Engine Marketing (SEM)
Hands-on experience in conducting audits, developing keyword strategies, and optimizing campaigns to enhance online visibility and drive targeted traffic.