Kalakriti Content Audit: Improving On-Page SEO Elements

Part 4: New Page Recommendation, Content Ideas

Here’s a revised, optimized site structure for Kalakriti based on UX and SEO best practices:

SEO & UX Enhancements for Implementation:

Category names should be optimized for search intent (e.g., “Work Bags” instead of just “Work”).
Improves navigation flow (Users can easily find related products).
Internal linking opportunities created (e.g., “Leather Collection” linking across multiple sections).
Breadcrumb navigation support (Helps with SEO & UX).

This structure improves user experience (UX) and search engine rankings (SEO) by making pages more discoverable and relevant.

New Content Ideas

1. “Luxury Leather Buying Guide” Hub

URL: /leather-buying-guide
Purpose: Target informational queries + establish authority
Content Ideas:

Leather types comparison (full-grain vs. bonded)

Care instructions (video tutorials)

Ethical sourcing explainer
SEO Targets: “how to choose genuine leather”, “best leather for bags”, “leather quality guide”

2. “Artisan Stories” Series

URL: /handmade-stories
Purpose: Build E-A-T (Expertise-Authoritativeness-Trustworthiness)
Content Ideas:

Interviews with Rajasthani leather artisans

Behind-the-scenes crafting videos

Limited-edition product launches
SEO Targets: “handmade leather India”, “ethical leather brands”, “artisan made bags”

3. “Corporate Gifting” Section

URL: /corporate-gifts
Purpose: Capture B2B revenue + premium queries
Content Ideas:

Curated collections by budget (₹5k-50k)

Bulk order calculator

Branding customization options
SEO Targets: “luxury corporate gifts India”, “leather gift sets for employees”, “premium Diwali hampers”

4. “Sustainability Report”

URL: /sustainability
Purpose: Rank for ethical shopping queries
Content Ideas:

Carbon footprint calculator per product

Recycling program details

NGO partnership highlights
SEO Targets: “sustainable leather goods”, “eco-friendly bags India”, “ethical fashion brands”

Part 5: Optimised Site Structure & URL Mapping

Home (/)

├── Shop (/shop)

│ ├── Bags (/shop/bags)

│ │ ├── Backpacks (/shop/bags/backpacks)

│ │ ├── Duffels (/shop/bags/duffels)

│ │ ├── Messenger & Laptop Bags (/shop/bags/messenger-laptop-bags)

│ │ ├── Handbags & Totes (/shop/bags/handbags-totes)

│ │ ├── Sling, Crossbody & Belt Bags (/shop/bags/sling-crossbody-belt-bags)

│ │ ├── Utility Bags & Purses (/shop/bags/utility-bags-purses)

│ ├── Accessories (/shop/accessories)

│ │ ├── Card Holders (/shop/accessories/card-holders)

│ │ ├── Bifold Wallets (/shop/accessories/bifold-wallets)

│ │ ├── Jewelry Boxes (/shop/accessories/jewelry-boxes)

│ │ ├── Hanging Closets (/shop/accessories/hanging-closets)

│ ├── Leather Products (/shop/leather-products)

│ │ ├── Leather Bags (/shop/leather-products/leather-bags)

│ │ ├── Leather Accessories (/shop/leather-products/leather-accessories)

│ │ ├── Home Decor (/shop/leather-products/home-decor)

├── Journal (/journal)

│ ├── Leather Buying Guide (/journal/leather-buying-guide)

│ ├── Artisan Stories (/journal/artisan-stories)

│ ├── Style Guides (/journal/style-guides)

├── Corporate (/corporate)

│ ├── Gifts (/corporate/gifts)

│ ├── Bulk Orders (/corporate/bulk-orders)

│ ├── Customization (/corporate/customization)

├── Sustainability (/sustainability)

│ ├── Eco-Friendly Materials (/sustainability/eco-friendly-materials)

│ ├── Carbon Footprint (/sustainability/carbon-footprint)

│ ├── Recycling Programs (/sustainability/recycling-programs)

├── About Us (/about-us)

├── Privacy Policy (/privacy-policy)

├── Return & Exchange (/return&exchange)