Kalakriti SEO Audit Summary: Key Findings & Strategic Recommendations

Website: Kalakriti
URL: https://shopkalakriti.in/
Industry: Retail and Manufacturing
Website Health: Good
Title Tag: Needs Improvement
Content Quality: Needs Improvement
SEO Effort Required: High

Part 1: Detailed Client Report

Project Overview:

Kalakriti’s website currently lacks a strong SEO foundation, with no organic traffic, no link equity, and no established page authority. A complete site and URL restructure is proposed to enhance internal linking, keyword optimization, and overall SEO. Since there are no backlinks or domain authority hurdles, this transition can be implemented seamlessly to set up a strong digital presence from the ground up.

Additionally, detailed product descriptions and improved keyword integration are necessary to drive organic search visibility. Competitor analysis reveals that rivals have strong social engagement and a well-developed backlink profile, giving them a competitive edge. To compete effectively, Kalakriti must strengthen its content strategy, improve on-page SEO, and develop a robust off-page presence.

Audience Overview:

Kalakriti’s target audience consists of urban professionals, luxury lifestyle enthusiasts, gift buyers, fashion-forward millennials, and NRI/global shoppers. These individuals seek premium, handcrafted leather products that blend modern sophistication with Indian heritage.

Their motivations range from showcasing success and exclusivity to finding unique, customizable gifts and sustainable, statement fashion pieces. By aligning content and SEO strategy with these audience segments, Kalakriti can boost engagement and drive conversions effectively.

A prime example is Meera Iyer, a 28-year-old designer and lifestyle blogger from Bangalore, who values ethically made, stylish accessories and supports local artisans.

Optimised Site Structure

Home (/)

├── Shop (/shop)

│ ├── Bags (/shop/bags)

│ │ ├── Backpacks (/shop/bags/backpacks)

│ │ ├── Duffels (/shop/bags/duffels)

│ │ ├── Messenger & Laptop Bags (/shop/bags/messenger-laptop-bags)

│ │ ├── Handbags & Totes (/shop/bags/handbags-totes)

│ │ ├── Sling, Crossbody & Belt Bags (/shop/bags/sling-crossbody-belt-bags)

│ │ ├── Utility Bags & Purses (/shop/bags/utility-bags-purses)

│ ├── Accessories (/shop/accessories)

│ │ ├── Card Holders (/shop/accessories/card-holders)

│ │ ├── Bifold Wallets (/shop/accessories/bifold-wallets)

│ │ ├── Jewelry Boxes (/shop/accessories/jewelry-boxes)

│ │ ├── Hanging Closets (/shop/accessories/hanging-closets)

│ ├── Leather Products (/shop/leather-products)

│ │ ├── Leather Bags (/shop/leather-products/leather-bags)

│ │ ├── Leather Accessories (/shop/leather-products/leather-accessories)

│ │ ├── Home Decor (/shop/leather-products/home-decor)

├── Journal (/journal)

│ ├── Leather Buying Guide (/journal/leather-buying-guide)

│ ├── Artisan Stories (/journal/artisan-stories)

│ ├── Style Guides (/journal/style-guides)

├── Corporate (/corporate)

│ ├── Gifts (/corporate/gifts)

│ ├── Bulk Orders (/corporate/bulk-orders)

│ ├── Customization (/corporate/customization)

├── Sustainability (/sustainability)

│ ├── Eco-Friendly Materials (/sustainability/eco-friendly-materials)

│ ├── Carbon Footprint (/sustainability/carbon-footprint)

│ ├── Recycling Programs (/sustainability/recycling-programs)

├── About Us (/about-us)

├── Privacy Policy (/privacy-policy)

├── Return & Exchange (/return&exchange)

Key Findings

• Technical SEO: No redirect chains, broken links, or mixed content were found. However, the website needs improvements in structured data, URL structure, and metadata optimization.
• Google Tag Manager has not been implemented, which limits the centralised control of tracking scripts like GA4, Facebook Pixel, and future marketing tools. GTM setup is highly recommended for scalable tracking and analytics integration.
• Content Quality: Product descriptions are lacking in detail and keyword optimization. Content needs to be refined for better search visibility.
• Backlink Profile: No backlinks, domain authority is low (DA: 11). Competitors have a strong backlink profile and high social engagement, giving them an advantage.
• Social Presence: No significant social media integration; competitors leverage social platforms effectively. Kalakriti must build an active social presence.
• SEO Strategy: High SEO effort is required, including a complete restructuring of URLs, content optimization, and internal linking for better user navigation and search engine ranking.

Recommendations & Action Plan

High-Priority Fixes

• Complete site restructure to enhance internal linking, keyword optimization, and navigation.
• Optimize product descriptions with relevant keywords and detailed content.
• Implement SEO-friendly URLs to improve search ranking and indexing.
• Develop a backlink strategy to increase domain authority and credibility.
• Improve on-page SEO by enhancing meta descriptions, title tags, and structured data markup.

Medium-Priority Fixes

• Enhance blog content to engage target audiences and improve organic traffic.
• Implement a content calendar for social media engagement.
• Optimize images with alt text and reduce file sizes for better performance.

Low-Priority Fixes

• Integrate customer reviews and testimonials on product pages.
• Develop an FAQ section to address common customer queries.
• Implement structured data for rich search results.

Part 2: New Content Recommendations

HOME PAGE

URL: https://shopkalakriti.in/

Seed Keywords:

Luxury handcrafted bags, premium leather accessories, handmade leather goods, artisan-crafted bags, sustainable fashion in india

Recommended Keywords: 

• leather bags for men
• leather bags for women
• stylish bags for men
• best leather bags for men
• genuine leather bags for women
• new trendy bags
• pure leather bags for ladies
• best leather bags for women
• canvas leather bag
• handmade leather bags
• sustainable fashion in india

Title Tag:

Kalakriti – Premium Handcrafted Leather Bags & Accessories

Meta Description:

Discover Kalakriti’s exclusive collection of handcrafted leather bags and accessories. Ethically made, premium quality, and designed for the modern lifestyle. Explore our collection today!

Heading Tags:

H1: “Timeless Luxury, Handcrafted for You”

H2: “Explore Our Collection of Handmade Leather Bags & Accessories”

H2: “Why Choose Kalakriti?”

H2: “Discover Ethical Craftsmanship & Exquisite Designs”

Content Analysis:

• Length: Needs expansion to include detailed descriptions of the brand’s craftsmanship, materials, and product offerings.
• Keyword Usage: Incorporate high-value keywords naturally throughout the content for better search rankings.
• Internal Linking: Add links to product categories, about us page, and blogs for improved navigation and SEO.
• Resources: Include high-quality lifestyle images and short videos showcasing artisans at work.
• Call to Action:

“Shop Now” – Direct customers to the product page.

“Explore Our Collections” – Guide users to different product categories.

“Join Our Community” – Encourage email sign-ups or social media engagement.

Buyer’s Questions:

1. What makes Kalakriti’s products unique?
2. Are the materials ethically sourced?
3. How do I care for my handcrafted leather bag?
4. What are the shipping and return policies?

________________________________________________________________________________________

JOURNAL (BLOG SECTION)

URL: https://shopkalakriti.in/journal

Recommended SEO Keywords

Primary Keywords:

• Leather fashion blog India
• Ethical fashion stories
• Handmade leather bag tips
• Sustainable fashion India
• Indian artisan stories

Secondary Keywords:

• Luxury fashion trends blog
• How to style leather bags
• Leather care tips blog
• Artisanal fashion insights
• Eco-friendly fashion India 

Title Tag:

Kalakriti Journal – Stories of Sustainable Style & Craftsmanship

Meta Description:

Explore Kalakriti’s Journal for expert tips, leather styling guides, artisan stories, and the latest in sustainable fashion trends.

Heading Tags: 

H1: Kalakriti Journal – Where Style Meets Soul
H2: Fashion Insights & Styling Tips
H2: Artisan Stories Behind the Craft
H2: Sustainability & Ethical Luxury

Content Analysis: 

• Length: 900–1200 words per post
• Keyword Usage: Naturally use 2–3 primary and 2 secondary keywords per article
• Internal Linking: Link to leather collections, sustainability page, About Us, and product categories
• Resources: Include artisan interviews, styling photos, infographics
• Call to Action:

“Read More Stories”
“Shop the Featured Look”
“Subscribe for New Insights”

Buyer’s Questions:

1. How do I style a leather bag for daily use?
2. What makes a bag sustainable?
3. Who are the artisans behind Kalakriti?

__________________________________________________________________________________________

SUSTAINABILITY PAGE

URL: https://shopkalakriti.in/sustainability

Recommended Keywords:

Primary  Keywords:

• Sustainable fashion brands India
• Ethical leather manufacturing
• Eco-conscious leather bags
• Sustainable production practices
• Handcrafted eco-friendly bags

Secondary Keywords:

• Green fashion India
• Sustainable artisan goods
• Environmental impact of fashion
• Conscious consumerism India
• Slow fashion movement

Title Tag:

Sustainability at Kalakriti – Ethical Leather, Crafted Responsibly

Meta Description:

Kalakriti stands for sustainable fashion. Learn about our ethical materials, eco-conscious processes, and commitment to handcrafted excellence.

Heading Tags:

H1: A Sustainable Future, Handcrafted
H2: How We Source & Produce Ethically
H2: Our Commitment to the Environment
H2: Empowering Communities through Conscious Fashion

Content Analysis:

• Length: 600–900 words
• Keyword Usage: Target sustainability + fashion terms, used conversationally
• Internal Linking: Link to product pages, Our Craft, and Journal
• Resources: Include sustainability icons, supply chain visuals, material breakdowns
• Call to Action:

“Learn More About Our Materials”
“Shop Sustainable Collections”
“Support Ethical Fashion”

Buyer’s Questions:

1. What makes Kalakriti sustainable?
2. Do you use eco-friendly leather?
3. How do you support local artisans?

__________________________________________________________________________________

CORPORATE GIFTING PAGE

URL:  https://shopkalakriti.in/corporate-gifting

Recommended Keywords

Primary Keywords:

• Luxury corporate gifting India
• Custom leather gifts for clients
• Corporate gifts handmade in India
• Premium leather office gifts
• Executive gift ideas India

Secondary Keywords:

• Personalized business gifts
• Branded leather merchandise
• Corporate gifting solutions India
• Ethical business gifts
• Artisanal corporate gift sets

 Title Tag:

Corporate Gifting – Custom Leather Gifts for Teams & Clients | Kalakriti

Meta Description:

Impress with premium handmade leather gifts from Kalakriti. Personalize your corporate gifts with custom branding and ethical craftsmanship.

Heading Tags:

H1: Luxury Corporate Gifting by Kalakriti
H2: Why Choose Handcrafted Leather Gifts?
H2: Personalization & Branding Options
H2: Custom Solutions for Corporate Events & Celebrations

Content Analysis:

• Length: 600–800 words
• Keyword Usage: Use high-intent business gifting terms in body and CTAs.
• Internal Linking: Link to product catalog, About Us, Journal, Contact page
• Resources: Showcase product photos, custom packaging, B2B testimonials
• Call to Action:

“Request a Corporate Gifting Quote”
“Explore Customizable Products”
“Download Our Corporate Gifting Brochure”

Buyer’s Questions:

1. Can I add company logos or custom messages?
2. What are your bulk order timelines?
3. Do you offer eco-conscious gift options?

__________________________________________________________________________________________

ABOUT US PAGE

URL:  https://shopkalakriti.in/about-us

Recommended Keywords: 

Primary Keywords:

• Artisan leather brand India
• Handcrafted fashion brand
• Indian luxury fashion label
• Ethical fashion business
• Sustainable leather brand

Secondary Keywords:

• Women-led fashion brand
• Handmade leather bags India
• Leather artisans in India
• Story behind Kalakriti
• Craft-based fashion startup

Title Tag:

About Kalakriti – Handmade Leather Bags Crafted with Purpose

Meta Description:

Discover Kalakriti’s journey—where Indian craftsmanship meets sustainable luxury. Meet the makers and explore our purpose-driven story.

Heading Tags:

H1: Our Story – The Heart Behind Kalakriti
H2: Where Craft Meets Conscience
H2: Meet the Makers – Our Artisan Partners
H2: Purpose, People, and Passion

Content Analysis:

• Length: 600–800 words
• Keyword Usage: Use brand storytelling terms + keywords about craft, ethics, and purpose
• Internal Linking: Link to Journal, Sustainability, Craft, Product Categories
• Resources: Use behind-the-scenes photos, founder note, artisan interviews
• Call to Action:

“Read Our Journal”
“Shop the Collection”
“Support Handmade in India”

 Buyer’s Questions:

1. What inspired Kalakriti?
2. Who makes your products?
3. What values guide your brand?

________________________________________________________________________________________

Part 3: Success Metrics

To track the performance and success of Kalakriti’s website, the following key performance indicators (KPIs) should be monitored:

1. Traffic & Visibility Metrics

• Organic Traffic – Growth in users from search engines.
• Direct Traffic – Visitors coming directly to the site (brand awareness).
• Referral Traffic – Visits from external sites, blogs, or backlinks.
• Keyword Rankings – Improvement in SERP positions for target keywords.
• Impressions & Click-Through Rate (CTR) – From Google Search Console.

2. Engagement Metrics

• Bounce Rate – Percentage of visitors leaving after one page.
• Average Session Duration – How long users stay on the site.
• Pages per Session – Number of pages a visitor explores per visit.
• User Journey Flow – Track visitor behavior to optimize navigation.

3. Conversion & Sales Metrics

• E-commerce Conversion Rate – Percentage of visitors making a purchase.
• Cart Abandonment Rate – % of users leaving before completing a purchase.
• Product Page Views – Insights into which products attract the most interest.
• Add-to-Cart & Checkout Initiation – Tracks purchase intent.

4. SEO & Authority Metrics

• Domain Authority (DA) – Measures site strength against competitors.
• Backlink Profile – Quality and quantity of backlinks acquired.
• Internal Link Structure – Effectiveness of linking for SEO.
• Indexing & Crawlability – Site health in Google Search Console.

5. Social & Brand Engagement Metrics

• Social Referral Traffic – Visits from Instagram, Facebook, etc.
• Social Media Engagement – Shares, likes, and comments on brand content.
• Brand Mentions – Online discussions about Kalakriti.

6. Customer Experience & Retention

• Customer Lifetime Value (CLV) – Revenue from repeat buyers.
• Customer Retention Rate – How many buyers return for another purchase.
• Customer Reviews & Ratings – Sentiment analysis for brand perception.

7. Technical Performance Metrics

• Page Load Speed – Faster sites lead to lower bounce rates.
• Mobile Usability – Ensuring a seamless experience on mobile.
• Core Web Vitals – Google’s metrics for user experience.

Success = Traffic Growth + Engagement + Conversions + SEO Strength

Part 4: Conclusion & Next Steps

Kalakriti must prioritize SEO implementation to establish its online presence and compete effectively in the market. A full website restructuring, keyword-rich content, and a strong off-page SEO strategy are essential for long-term success.

Re-Audit Date: In 3-6 months after implementation to measure improvements and adjust strategy as needed.

THANK YOU